Coles

Choice targets copycat supermarket brands 14

Coles reworks disco classic ‘Instant Replay’ for credit card launch 6

Woolies fights back in freshness war, Coles: ‘4/10 for effort, godda try harder’ 5

Social Media is maturing. Isn’t it time that social media marketers did the same? 41

Complete this sentence: It’s not a good idea to invite consumers to complete a sentence because… 15

FoodWorks trials propaganda ads in battle with “down and dirty” supermarkets 5

Woolworths marketer: Coles tactics are infantile, but they work 22

Coles to air new ‘Down, down and still’ ad tonight 10

Mumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtel’s Smith on agencies | Excess vs Loser | Cancer Council’s fat attack | Butchering songs is Coles’ cash cow

Lampooned Normie Rowe remix leads to record beef sales for Coles 18

Coles moves into Woolies’ freshness territory 23

Coles re-mixed (again) 7

Significant seven: biggest turkeys 21

Big Red joins Target roster, spelling danger for Campaign Palace 12

Significant seven: respected marketers 1

Meet the marketers with Mumbrella 2

The Coles crossover 10

Why home label brands are good news 27