The recent Bunnings onion snafu is the perfect example of a crisis you could never anticipate. But that doesn’t mean you shouldn’t try to plan for it anyway, writes crisis comms expert Gerry McCusker.
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When crisis planning hits a snag
The recent Bunnings onion snafu is the perfect example of a crisis you could never anticipate. But that doesn’t mean you shouldn’t try to plan for it anyway, writes crisis comms expert Gerry McCusker.
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