It’s not just major companies that need good crisis communication
Last week a fatal accident occurred at a Melbourne building site. As Tony Jaques explains, some smaller businesses have a lot to learn about crisis communication.
A fatal industrial accident at lunchtime last Thursday has brutally exposed the importance of proactive crisis communication.
When one man was killed and two were injured by a load of wet concrete which fell from a crane on a Melbourne building site, the crane company seemingly decided not to say anything.
Bravo Tony
Many organisations believe they can get away with a mealy mouthed one line statement. You can compare this approach to what we have recently seen in the banking and financial circles.
Some other examples include politicians who plead the “ I can’t comment as the matter is before the court” defence. Bulldust! They can comment and empathise without directly commenting/referring to the allegations before the court.
Where are the communication advisors?
I am referring to seasoned, sympathetic advisors who have years of experience dealing with people and situations, not some degree holding “expert” that ticks all the boxes.
Show some heart, be compassionate and be sincere.
Bravo Tony