From Old Spice’s teleporting towel-man to Didi’s deranged leprechaun, the ads we remember most are the ones that make the least sense. Laura Agricola, strategy director at Sick Dog Wolf Man, dismantles the myth that logic drives performance, showing why absurdity, when used deliberately, is one of the most powerful attention engines in marketing.
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Absurdity in advertising isn't such a silly idea
