Aussie and Kiwi ads stand strong in Youtube’s most watched ads of the year

December 16, 2015 10:26

The decision to let Ricky Gervais mock Optus in his campaign for the Australian telco has paid a major dividend with the ad featuring the creator of the Office listed as the second most viewed ad by Australians in Youtube’s annual list.

Gervais’ lazy effort by Emotive and M&C Saatchi was topped only by a heavily promoted Clash of Clans ad which attracted more than 85 million views globally.

Clemenger BBDO’s work for Dolmio was the third most watched ad on the list as Australian and New Zealand-made ads took five of the coveted most watched spots, with work from Leo Burnett Melbourne and J Walter Thompson also making the cut.

The Optus ad, ‘Did Ricky Gervais Just Do That to Optus?’, was highlighted by Youtube as a prime example of the rise of made-for-youtube-content.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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