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Morning Update: Airbnb ad inspires parodies; Kraft Heinz begins culling marketing jobs; 12 most viral ads of 2015 (so far)

Facebook mines for offline data on users in new partnership as it looks to grow local ad revenue 1

Morning Update: Hugh Jackman escapes prison in mobile phone ad; Star Wars behind-the-scenes look; The Walking Dead spinoff trailer 1

Facebook – a great way to tell customers to stop whinging and go elsewhere 8

Use your Amex at Mcodnalds 3

Facebook Australia looks for new boss as MD Will Easton takes regional role with social giant 2

Morning Update: Rolling Stone wants the whole world to think like Steve Jobs

Are Facebook Instant Articles a faustian pact for publishers? 5

Not all corporate tax avoiders will be snared by new rules

Washington Post confirms it is in talks with Facebook about giving it newsfeed content

My, what a long tongue you have

Morning update: Dog follows shoppers on billboard, Spike Lee on branded content 1

People moves: Carat, Facebook, Starcom, Isobar, Starcom and Exponential name new hires

Don’t try and force weird hashtags on people, Instagram executive warns marketers 4

Appliances Online sacks agency after bloggers lodge complaints of ‘content theft’ 37

AOL platforms launches One in Australia targeting Google and Facebook 1

Kill Me Three Times promotes US release with interactive Twitter and Facebook campaign

A brand has elbowed its way into the conversation about a tragic murder. And nobody seems to mind. What am I missing? 35