Washington Post confirms it is in talks with Facebook about giving it newsfeed content

Hills addressing INMA in New York

Hills addressing INMA World Congress in New York

The boss of the Washington Post has confirmed that the publisher is in talks with social media giant Facebook about giving it content to put in its newsfeed.

Speaking at the International News Media Association (INMA) World Congress overnight Steve Hills, president and general manager of the Washington Post, noted concerns about the move but said they were in talks with Facebook to try and make it work.

“This is going to be my politician’s answer: which is that Facebook is a very important partner,” said Hills. “We will talk to them about it because they generate a lot of traffic – so we will have those discussions.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.