QBE promotes new product to help young people drive more safely in new campaign

Insurance brand QBE has released a campaign to promote its new insurance box product, which monitors young drivers and rewards them for good driving.

The new campaign has been created by independent Sydney agency Core for the brand, with the product aimed at drivers under 30 who feel they are being penalised by their insurance premiums because of their age.

The animated spot shows a young woman doing her makeup, taking a selfie with her dog and not paying attention to the road whilst stuck in traffic, while a voiceover asks if she will get a good premium, before panning out to reveal she is parked up, doing those things before she starts driving.