Facebook – a great way to tell customers to stop whinging and go elsewhere
The great thing about social media is that it’s a two-way conversation.
Which means it’s a highly efficient way to tell a customer to sod off to a competitor if they don’t treat your ads with the respect they deserve.
Dr Mumbo thanks Andy Lish, creative director at ANZ Bank’s ad agency Whybin TBWA Melbourne for the compelling demonstration.
Andy was senior writer on the ANZ campaign which features a series of pioneers in their field, including lone yachtswoman Jessica Watson. The ad is currently being force fed to Facebook users.
Major tactical error by the guy involved but this is the dream of anybody who has ever uploaded anything ad or otherwise to a company social media page only to be deluged by windbags complaining about the business.
That ad amazed me. Well, the budget did. So much effort for two seconds of footage out at sea. Now, be kind in your response, Andy.
Big surprise, a ‘big agency’ CD who thinks consumers should f*&^k off to the competition if they don’t get the ad/creative genius. Yeah, I’d pay good money for that too, I’m sure ANZ are.
Social Media is a window to people’s stupidity and gate way to morons.
I wish I grew up in the 70s.
Wow! Broke rule 101 there.
As for being stranded in the middle of the ocean. Lets hope the campaign doesn’t centre on the Great Barrier Reef at all. That would just be immensely hypocritical.
Nice work by the advertising agency who’s job is to get more people to use their clients service.
Appalling. I would not stand for that if I were the the client.
Might be off topic but nothing irks me more than using another line to correct a spelling mistake in FB, The edit button is there for a reason. This feels like facebook circa 2012.
But there is nothing cuter than when creatives get angry with ‘common folk’ who don’t understand their vision and direction for a campaign.