IAB

IAB elects Marcus Betschel chair of Ad Effectiveness Council and publishes first industry guide 1

Local consumers’ use of ad blockers slightly declines, says IAB Australia

Industry associations branded self-serving social clubs who are ‘peddling crap’ 7

‘Treat the disease, not the symptoms’: How the industry can get to grips with viewability 1

Experts call for a rethink as viewability measures fail marketers 2

Impact Radius joins IAB Australia

Mumbrella’s Mobile Marketing Masterclass to tackle metrics, beacons and the future of apps

The journey to digital paradise: A little more conversation, a little less rhetoric 37

Digital poised to grab 50% of all ad spend 1

IAB launches Mobile Data Location Handbook to help marketers better use mobile location advertising

Yellow is media’s new black

IAB links with Coalition for Better Ads in a bid to improve online ad experience

Making sense of measurement

After IAB claims ad fraud of just 4%, marketer speaking at their conference cites overseas study’s 80% figure 15

Less than 4% of digital ads in Australia are fraudulent, claims IAB 4

IAB announces new director of regulatory affairs 1

IAB streamlines operations to focus on building trust 2

Nine overhauls ad inventory to improve viewability in effort to maintain trust with marketers 6