Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: Leo Burnett Sydney’s senior strategist, Bryan Wilmot, and 303 MullenLowe’s Perth ECD, Richard Berney, offer their views on Tourism New Zealand’s brilliant campaign, Australian Avocados’ cultural moment, Specsavers’ in-ad game and Stockland’s ‘fail’.
Campaign Review: Can New Zealand win back tourists? Plus the verdict on Australian Avocados, Specsavers and Stockland