Ikon Communications

Campaign Review: Can New Zealand win back tourists? Plus the verdict on Australian Avocados, Specsavers and Stockland

Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: Leo Burnett Sydney’s senior strategist, Bryan Wilmot, and 303 MullenLowe’s Perth ECD, Richard Berney, offer their views on Tourism New Zealand’s brilliant campaign, Australian Avocados’ cultural moment, Specsavers’ in-ad game and Stockland’s ‘fail’.

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