Initiative

Mumbo Report: Campaigns you wish you made; the dark side of social media; and the last time Peter Bray watched FTA TV 2

‘Best campaigns’ a departure from traditional ad ideas, say industry leaders

‘Magazines are underrated, PR needs to be taken seriously and creatives are terrible at packaging design’ 4

Australian retailers laggards in online retailing 12

PHD makes major hire out of US with appointment of trading director 7

Bellamy Hayden, Universal McCann and PHD have most to smile about at MFA Awards

Mitchells wins Fairfax as agencies ponder the playing field 1

TODAY’S PAPERS: Myer’s mega spend; is Naked lying again?; Haymarket treads water; Today Tonight offended by bad journalism