Initiative

More than $14m of media donated to World Smiles campaign

Initiative’s Essie Wake joins JC Decaux 3

Mindshare wins $45m+ Unilever media account 17

Media agency staff prepare for a Unilever Christmas 22

‘Boys club’ ad agencies warned they are alienating female clients at pitches 60

Digital dynamos and duffers at the KAK digital quiz 3

Initiative wins Sharp

Anneliese Douglass to head strategy at Initiative 1

Mediacom’s Nic Hodges: Forget snake oil – social media should be about insight 6

Rally set to be Australia’s next social media offering

Frank Vizeum’s Andrew Mudgway to run Initiative Melbourne 2

Swimmer Eamon Sullivan to front CSR sugar advertising 36

Mat Baxter switches from Mediacom to Universal McCann 10

Initiative retains Bunnings

Media agencies appoint social media lead 7

Phone users prefer surfing to calling 1

Sanitarium appoints Mitchell & Partners and parts with Initiative 4

Media agency worries grow over 30% TV audience fall 58