Industry stalwart Mark Coad accepts and agrees that the pitch process can be an “onerous” task, but he believes the industry must adapt to it. On a new episode of Mumbrella’s one-on-one podcast series, the IPG Mediabrands CEO sat down with host Neil Griffiths to talk about a numbe...
‘We can moan about the process, it’s not going anywhere’: Mark Coad talks pitching in 2024