Grill'd burger chain has been firing shots at competitor KFC in recent months, and continues to do so with a new tagline 'Fringer Lickin' Better'. The new positioning comes in Grill'd's latest tactical ads for new Healthy Fried Chicken (HFC) Bites. The tagline takes aim at KF...
Grill'd continues to sledge KFC with new 'Finger Lickin' Better' positioning