After six months in the job, Mediabrands’ chief executive Mark Coad speaks with Mumbrella’s Brittney Rigby about handling a crisis in a new business, why pitching has become more humanised since ‘ditch the pitch’, and what media agencies and marketers should be thinking about. Here, in the first part of that interview, Coad clarifies the company’s ‘hiring freeze’, assures staff they will return to full capacity and pay in January, and explains why there’s no more local cost cutting to come this year because ‘we’ve done ours’.
Mark Coad on Mediabrands' COVID-19 response: 'We'd rather overreach and give back than ask again'
