Marketing

Sydney Writers’ Festival ad asks ‘what is personal?’ 2

Woolies launches own-label ad offensive, Droga5 makes Woolies debut 64

Oddfellows makes two hires 1

Morrison Media strategic review sees four titles close and two launch 2

Tonight app launches promo video 2

Counting coconuts 4

Good heavens 5

Wild Turkey searches for Australia’s worst sporting teams 4

Audi Q3: for the ‘forward-thinking driver’

Mumbrellacast bonus edition: Darren Rowse, ProBlogger on finding your audience | editorial strategy | managing feedback 1

Rob Pyne joins Initiative as chief strategy officer 5

Carsales launches carfacts service 4

M&C Saatchi hires ex-BBDO New York CD Mike Condrick

U by Kotex marketer: the beaver won’t go on TV because it was spoiling our messaging 8

Nature’s Own asks what your body wants 6

Wine company appoints Mark as digital agency

Digital radio sales surpass CRA’s forecast

Snap-on Tools and Street Machine launch Apprentice of the Year