Marketing

M&C Saatchi hires ex-News marketer Jodie Collins as planning director 2

STW acquires majority stake in Buchanan Group

Patts Melbourne wins Schweppes

Aussie Grand Prix beaten to pole by My Kitchen Rules 3

Jim Beam goes primeval in $5m ad blitz 37

For & Against: Is Australia getting better at marketing our films? 3

Stephanie Gilmore stars in all-Australian ‘I AM’ ad for Nikon 4

Mumbrellacast: James Hier | The Australian’s subs stats | Fast food scoopons | Bondi Hipsters ‘flips media on its head’ | ‘Super-indie’ demands elbow room at the TV table

Online community managers – we weren’t born last week. 19

Atheist Foundation returns to advertising with Woody Allen quote: ‘If God exists, I hope he has a good excuse’ 26

Catalyst returns with 0.57m for ABC, Loser goes well for Ten 2

Intel buries computers in the sand at Bondi Beach 5

Platinum Communications appoints new marketing manager

Spotify to launch next week as Radinck van Vollenhoven joins to drive sales 5

AFL uses ACDC anthem in ‘Australia’s game’ campaign 28

CommBank data chief Chris Carr joins Mediabrands

McCann wins $1.6m government account

Energy Australia ad powers Aussie swim team sponsorship 7