Marketing

Does VB’s decline prove you shouldn’t kill a good tagline? 16

NZFC finds marketing manager

Jacob’s Creek builds floating court to promote Australian Open sponsorship 7

ANZ unveils campaign to encourage women to save 28

Queensland to boost marketing investment in bid to drive tourism 1

McDonald’s rolls the dice and it’s free parking for all 3

Eight big ambitions every marketer must have in 2010 5

The Lord’s teaser campaign 10

More Westpac video shyness 1

Jetstar: We’re not the Westpac of airlines 18

Ferrero dreams of an experiential Christmas 6

Media Week latest to go online only 11

Sometimes this industry does the right thing 4

Virgin Blue’s gold class Velocity email blunder 80

Iris hits up hip-hop star Snob Scrilla in Toyota social media pitch 41

Mumbrella Readers Choice Awards to go out live 14

Warner trials social media for Hangover release 5

Mumbrella Podcast enters iTunes top 5 3