Marketing

Ambra: Killer video, fatally wounded execution 10

Optus appoints marketing directors to consumer and mobile operations 1

Schoolgirls to be given make up lessons by cosmetics brand 27

Now Telstra’s talking again with Exchange 1

Beck’s celebrates Berlin Wall anniversary 5

Haystac scoops multicultural award

Origin Energy launches four-minute TV ad 2

Time to regulate paid Aussie blog comment – and to penalise the offenders 30

Nine ends Seven’s ratings run

Safran’s audience drops while Seven continues ratings run 5

The Mumbrella podcast: Best Job’s awards run; Seven’s new digital offering; Disastrous Dutch’s Destiny; PR lessons of fake McDonald’s memo 1

Breaking campaign: Jalna yoghurt 4

Seven’s All Saints goes out on a high as Nine’s ‘Seinfeld reunion’ tumbles 3

Monday goes to Seven as The Apprentice drops 9

CHE Melbourne takes Mazda to the street 2

M&C Saatchi launches new brand for ANZ 23

Seven to launch digital offering next week 6

Craig Davis, Rebekah Horne, Michelle Hutton and Lee Stephens for next Mumbrella Question Time 2