Marketing

Vodafone and 3 merger puts pitches in question 5

DR MUMBO: TV channel’s ad break howler; meet “Heidi” in person; Why are News Ltd ads on a pirate site? 3

Gordon Ramsay goes from Nine’s hero to zero in six months 2

TODAY’S TRADE PRESS: Times tough as branding agency sacks its barista; Clear Blue Day founders depart; Ninemsn puts axe to mobile and video sales teams; the News Corp profits plunge 3

AdNews editor Sophocleous quits; agency of the year shortlist revealed 3

The Australian to raise its cover price to $1.50 as News Corp slides into $6bn loss 5

M&C wins Freedom Furniture

Senior hire as branded content firm gears up

Microsoft launches celeb site Wonderwall

EXCLUSIVE: “Despite Naked’s survey, their Witchery campaign was a social media failure” 19

Amstel takes to the streets of Perth for speed theatre

GOODLINX: Four mildly engaging links that will keep you vaguely amused for a couple of minutes 3

TODAY’S PAPERS: To be green, use blue; it’s all about smaller packaging; PR and company duties

GOODLINX: The truth about Ikea, Lara Bingle’s shoes and Nine’s viral clips

Stokes moves to bolster WA online news coverage as print revenues plunge 6

Starcom faces fight to hold onto Sony media account

Droga’s Honeyshed project to close 5

DR MUMBO: Ratings body slammed for failing to predict the future 2