Marketing

GOODLINX: The downturn is killing planning; The rude Q&A; Why PRs and journos hate each other; Google gets out of radio, Ads are not branded content 1

WA and SA paper sales slump, as magazine market continues its decline 6

DR MUMBO: Fairfax comedian Brian McCarthy on the Bondi shark attack 8

British paper apologises for bushfires headline as telethon raises $21m 6

DR MUMBO: Mia Twitters; behind the scenes at the news; Underbelly ad angst 1

Agency hires first social media director – and announces it on Twitter 2

Scottish tourism body seeks agency to target Australia and NZ

TV ratings: The Farmer Wants A Bigger Audience

COMMENT: Heard the one about the media group that thinks the bushfires are funny? 12

DR MUMBO: Holiday Law at ACP 1

Taronga turns to the man behind Toilet Duck to create its new platypus logo

Hitwise: Witchery doubled traffic with hoax video 10

COMMENT: Should Nine keep its telethon advertising revenue? 10

Google creates live bushfire map

Audi trials holographic marketing tool 3

GOOODLINX: What’s wrong with agencies; should you outsource media sales; the rules of social media 1

Cadbury’s marketing boss switches to Kraft 1

Nine to hold bushfires telethon as ad agencies gear up to raise cash; News Ltd donates $1m; Seven $250,000; Fairfax $100k