Marketing

A guide to the Paris climate change talks for marketing and communications people 6

Masters marketing GM departs after just 13 months as Woolies JV continues to bleed cash 4

Jessica Mauboy says ‘yay to Christmas’ in new festive ad from Target and AJF Partnership 7

Nestlé, GSK, Westfield, Pernod Ricard and Blackmores among brands announced for Mumbrella’s Retail Marketing Summit 2

LinkedIn sees the scale of personalisation grow as focus narrows on B2B support 1

Aussie startup scores a knockout after betting entire budget on UFC fighter Holly Holm 16

VCCP boss warns ‘we’re in danger of getting the targeting bulls in front of brand building cart’ 1

Mumbrella to host free discussion on the rules of authentic behaviour in brands 5

University marketing courses aren’t preparing students with data skills warns Adobe boss

Fanta aims to own Halloween with new campaign targeting teens and mums 4

Fairfax makes cuts in marketing department 11

Australian Pork marketer shakes off report claiming bacon and red meat cause cancer 3

Startup Unlockd rolls out new service offering free data to people viewing ads on their phones 8

Guide Dogs Victoria campaign uses trams to teach travellers how treat the visually impaired

Twitter’s Australian news and government manager Flip Prior among the global job cuts 3

Chicken Treat overhauls marketing as brand follows tweeting hen with dig at rivals 1

Retailers set to target shoppers as Westfield and Commbank trial location-based marketing 2

Mediacom hires Sean Seamer as Australia CEO 13