Marketing

What does a Facebook ‘dislike’ button mean for brands? 3

The newer the medium, the worse the media bullshit 15

Jarryd Hayne’s debut for San Francisco 49ers helps swell ESPN audience to record levels 1

Telstra’s GM of marketing Michaela Chan leaves telco for role with Ooh Media

Target executive admits personalisation ‘not good enough’ despite mass of customer data 2

Bloggers strike deal with publishing company to create branded video content

RSVP rolls out new campaign as first work from Core looks to attract younger love-seekers

Coca-Cola moves to ‘Come Alive’ banner for all brands in bid to highlight their differences 5

CAPI joins forces with KiDS to launch ‘feel the flavour’ spring/summer campaign

Compass Global Markets signs naming rights deal with Blue Sox Sydney baseball team

Energy the focus as long-running banana campaign shows no sign of running out of juice

Harris Farm takes local produce battle to supermarket giants with pop-up store campaign 6

Merivale appoints new marketing director as hospitality firm ramps up content division 1

Woolworths hit back at Coles with Jamie Oliver TVCs reinforcing ‘Fresh’ message 4

Media consumption has altered but consumer behaviour has ‘endured’, says insights firm

#InfluencerDebate: Jules Lund, Eaon Pritchard and Jamie Crick debate effectiveness of influencer marketing 6

Mumbrella360 video: Meet the marketers

Former Bacardi marketer joins Red Rooster