Coca-Cola moves to ‘Come Alive’ banner for all brands in bid to highlight their differences
Coca-Cola has created a new series of TV commercials under the strapline ‘Come Alive’ in which all four of Coke’s brands are showcased.
https://www.youtube.com/watch?v=RBgWnx2Hmtk
A 30-second slot combines all four varieties – Diet, Zero, Life and traditional Coke – with three 15-second executions focusing on individual brands.
Just leaving themselves wide open aren’t they?
First time I’ve seen a well branded Coke ad since I was a kid.
I’m glad Coke stopped listening to the slacktivists and anti-sugar whingers online and simply made TVCs that talked about how refreshing Coke is.
Not the greatest ad in the history of the world, but a solid move in the right direction for a brand that has spent far too much time and money focussing on ineffective niche marketing over the past few years.
Come alive with diabetes
Definitely well branded, but nothing like the summer classics of old.
Great original slogan, eh? I remember when I was at school the slogan for Childrens’ Book Week in 1969 was Come Alive With Books.