Telstra starts Apple Music push after quietly ditching its music streaming service Mog

Telstra has started a new campaign offering free subscriptions to Apple Music for its mobile customers after quietly scrapping its own Mog music streaming service earlier this month.

The local version of ad-free music streaming service Mog was launched in 2012 by the telco in a bid to gain a slice of the music streaming dollars. But the service failed to take hold beyond free subs for Telstra customers against the likes of Spotify and Pandora.

Globally Mog was owned by Beats Music, which was bought last year by Apple, which earlier this year launched its own streaming offering Apple Music.

https://www.youtube.com/watch?v=ywM5d1A3vBA&feature=youtu.be

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