Marketing

Struggling 2UE sets sights on market share growth amid TV ad push 17

Telstra narrows down marketing role to two internal candidates 1

Creator of ‘most innovative’ pizza to appear in Dominos TV ad campaign 4

Former James Boags creative to head up marketing at Tourism Tasmania

Jodie Sangster to chair new global DMA

H&R Block campaign plays on taxpayers fear of missing out in ‘multimillion dollar’ campaign 1

Cruise industry turns to News Corp in ‘giant’ marketing drive to dispel myths 4

Australian Rugby Union and Turf Club to collaborate on events 1

Job hunters told to cut CV ‘guff’ in Twitter campaign 2

ABC overhauls main TV channel with new name, identity and theme tune 16

Tourism Australia ramps up focus on Chinese big spenders

Schweppes Australia use ‘marketing expert’ Jim Henson puppets to relaunch Cool Ridge

Live blog: Monday July 7: Lions | Social media ROI | Daily Mail | Box office | Radio | Ratings | The Works | Guinness | Phone hacking

Domino’s invites customers to market their own pizza 9

Shift from traditional advertising to native set to accelerate – PwC

Live blog: Wednesday July 2

Cricket Australia appoints new head of marketing to drive match attendance 2

Rising star Kyrgios could see sponsorship bonanza 2