Schweppes Australia use ‘marketing expert’ Jim Henson puppets to relaunch Cool Ridge

Schweppes Australia has used Jim Henson puppets for its latest campaign to relaunch spring water brand Cool Ridge.

Created by BMF Melbourne, the ad sees Wombat and his team of “dedicated marketing experts” tackling the creation of a new slogan for the brand.

Bo Jakubenko, brand manager for Cool Ridge at Schweppes Australia, said: “There was an opportunity to break category moulds for marketing water in Australia, and that’s exactly what we’ve done with the launch of the new Cool Ridge campaign.