Marketing

McCann APAC boss on what Cannes success means, John Mescall and why Dumb Ways didn’t win the Cyber category 2

Keith Reinhard on freedom to fail, winning back Maccas and how agencies can survive 2

Former McDonald’s Australia marketing chief: there’s nothing wrong with stealing good ideas 4

Mel B: A pic of me in a bikini on Twitter could lead to a sponsorship deal, Martha Stewart suggests she tweets while driving 1

Why the Facebook chase is making brands treat consumers like morons 45

Manchester United marketer to reveal secrets of the world’s most valuable sporting brand 1

Coles calls in One Direction 12

Kellogg’s, Diageo, Qantas and MLA marketers to debate key topics at Mumbrella360

AGL launches ‘do not knock’ sticker campaign while fighting legal battle against stickers 13

Poise: Women want to talk about bladder leakage; Tena: No they don’t 13

Andy Lark: good for the marketing of marketing 13

Aussie John, Kogan, Boost Juice’s Allis and Lorna Jane to talk about being the face of their brands at Mumbrella360

Must love beaches

Victoria Doidge to leave Sydney Opera House 4

How not to be digital marketer of the year 2

Marketing to the marketers 5

Five trends that will disrupt the industry 2

Why are there so few? 3