Mars

Mars kicks off global media agency review 1

McCann’s AJ Coyne switches to Clemenger BBDO as group business director

Mediacom wins Mars media buying in ANZ after global pitch 4

Ex-Mars global marketing head Bruce McColl made professor at Ehrenberg-Bass Institute

Snickers turns anti-celebrity ad directive into an interactive world first Hungerithm 8

Mars global marketing boss Bruce McColl stepping down after 24 years with food giant

Coles marketer Mathew Barbagallo to depart

Mars global marketer warns brands need to pay agencies ‘enough to make a very good profit’ 4

Water on Mars is out-of-this-world PR 2

Mars Petcare launches Pedigree ‘Feed the Good’ campaign in a bid to drive charity donations

Mars ditches ‘Work Rest and Play’ message to focus on fun moments in new campaign 4

2014 Annual: the year that was – December

Mars shifts global media planning from Starcom to Mediacom 4

Live blog: Friday, September 5 1

Controversial Snickers builder spot wins Bronze in Media Lions

Four Australian campaigns in running on radio shortlist

Twelve shots at glory for Australia in Media Lions

Morning Update: Poster lets you play songs; Walt Disney hands social account to OMD; Adidas releases new World Cup ad