Mat Baxter

Naked and BMF to merge 7

Global leaders from Twitter, Microsoft and Initiative revealed for Mumbrella360, along with pilot who saved an A380 1

Initiative’s Mat Baxter: ‘The media industry needs to stop being lazy and get off the drug of reach’ 7

Ansible global boss Travis Johnson out of Mediabrands as fallout from Tajer departure spreads 14

The American dream: Why it can turn into an Aussie’s nightmare 11

A shift in focus: Mat Baxter on life in media on the global stage 3

Mat Baxter named global head of Initiative

Let’s drop the personal attacks and get down to the business of being better 8

Mat’s Cannes party HQ 2

Bringing the creativity back at Cannes Lions

Cannes Lions has ‘lost its way’ and become a ‘never ending party’ says agency boss 5

Optus’ new roster: Why these agencies? Where are the brands headed? What does it mean for a new CMO? The impact for Telstra 25

2015 Annual: Good year, bad year

2015 Annual: Biggest people moves of 2015

2015 Annual: The year that was – February

Now Mat Baxter has signed on for the project, Henry Tajer’s Entourage is complete 3

UM boss Mat Baxter to move to New York 9

Culture matters: But do BRW and Best Places to Work understand the media industry? 22