Mat Baxter

World Vision appoints AKQA to media account

Mat Baxter appointed global CEO of IPG agency Huge

MFA and Initiative’s Mat Baxter scold payment for tender documents

Initiative promotes Mat Baxter to chair, Amy Armstrong to global CEO

Goodman Fielder and Initiative respond to Slingshot’s claim that account win was driven by price 3

Henry Tajer calls ‘bullshit’ on Toby Barbour’s take on the pitch problem, says DAN isn’t ‘the most desperate’ network 19

Kellogg’s appoints Zenith to media account 16

Ditch the pitch: Clients respond to agencies’ calls to reform the pitch process 15

Announcing Mumbrella Pro 24

Will adland ditch the pitch? Part 3: Is anyone going to actually do it? 13

Will adland ditch the pitch? Part 2: Setting fire to burn out culture 1

Will adland ditch the pitch? Part 1: Saying no 1

Mumbrellacast: On-stage with Hugh Marks, a Logie for Dundee, and ditching the pitch and overnight ratings

Mumbrellacast special: Naked reunion – Mat Baxter, Adam Ferrier and Mike Wilson

Mat Baxter blasts the ‘dog and pony show’ pitch process, urges industry to ditch it and bad clients 34

Media agencies are ‘bland’ vanilla ice cream, says Initiative’s Mat Baxter 22

Baxter, Ferrier and Wilson to discuss legacy of Naked in special founders session at Mumbrella360 1

‘Prolific disruptor’: Founders farewell Naked