Media

Paul Merrill – Australia’s secret PR maestro 5

2.2m reasons for Nine to love Underbelly

Skittles gets a taste for Twitter 8

Publicis Mojo Schweppes ad goes viral – after a year’s wait 23

Seven wins tightest ratings week of 2009

Marketers cutting costs and moving to short term planning 6

TODAY’S PAPERS: Magazine ad meltdown; Cameron’s ABC exit; Fat soldiers exposed; Will the plug be pulled on Ten? 2

Online on the up; disastrous decline for magazine ad spend 9

GOODLINX: Sexist agencies; Inside story on the Osama reef video; The case for advertising in a downturn; The death of a newspaper; Are Doritos being tight? 1

GOODLINX: Twitter sceptics; Twitter lovers at the AdNews Awards; ‘Blog sphere’ sceptics 8

Host or Clemenger BBDO or BMF is the agency of the year 12

Hattrick for Seven but Nine takes the night – now it’s down to Will Smith versus Kevin Costner

Research firm Pure Profile bids to recruit industry army 3

Coke, iPhone and PlayStation please, say MySpace users 11

Strong night for Seven in TV ratings

ACP revamps mag sales teams and makes 40 redundant 3

Problogger is Australia’s top blogger 35

Rafters win for Seven as Nine has worst Tuesday of the ratings year