Mondelez

Brand content needs to be a money-spinner, warns Mondelez global content lead 1

Morning Update: How to crowdsource an ad; Singapore’s educational ‘drug bus’; News Corp faces ‘fake Sheikh’ lawsuits

Pitch Watch: Cricket Australia taps creative agency for BBL; Cadbury appoints PR; Marley Spoon names first agency; Tourism Queensland adds creative

Anti-obesity campaigners fail in bid to stop Cadbury ads

Cadbury Picnic ad banned by ad watchdog for negative portrayal of Indian man 16

Morning Update: 20 leading content creators; Mondelez and Fox to ‘innovate’ ad model; Twitter ad demand slows

Morning Update: Chris Evans out of Top Gear; Hershey vetoes Mondelez takeover; UK media outlook ‘dismal’ post Brexit

Mondelēz senior VP and CMO Dana Anderson to join Reset Agenda in Sydney 1

Mondelez global agency boss: You don’t need to force your agencies into a creative shoot-out 1

Morning Update: Google’s metrics experiment; +rehabstudio Game of Thrones sleep-in; climb Everest with Snapchat; agencies grow IT assets

Gemba pushes into Europe and China as brands urged to think about entertainment platforms

Morning Update: Uber gets new logo; Google to delete 1.3m pages; T-Mobile’s new Super Bowl ad; Priceline ads show ‘road not taken’

Mondelēz global media innovations director Pete Mitchell departs after two years in the role

m2m hires Graeme Wood as head of strategy from Carat Global

‘You won’t see me posting pics of myself eating blocks of chocolate’ says new Cadbury Olympic brand ambassador Anna Meares 2

Carat retains $28.1m Mondelez account

Droga5 Sydney: a timeline of its work

Morning Update: Instagram gets portrait and landscape modes; Facebook hits 1bn in a day; What’s this guy expecting? 1