Carat retains $28.1m Mondelez account

October 12, 2015 10:51

Media agency Carat has retained one of its biggest clients with Mondelez confirming it was staying with the Dentsu Aegis agency over the weekend.

Mumbrella revealed in July that Mondelez’s Australian media account, which includes major FMCG brands such as Cadbury, Vegemite, The Natural Confectionary Company, had been drawn into the wider APAC pitch.

Mondelez Australia today confirmed the local decision, after a shootlout locally between Carat and Starcom Mediavest, with Simon Ryan telling Mumbrella: “We are very pleased to be continuing our longstanding relationship with Mondelez who are a great client to work with.”

Over the weekend Bonin Bough, Mondelez’s chief media and e-commerce officer confirmed that Mondelez had resolve its global media pitch with Carat taking the account in US, UK and APAC while Starcom Mediavest would retain Eastern Europe, Middle East and Africa region and Latin America.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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