"Demos are still by far the number one area that clients are looking at," IAB Australia's CEO Gai Le Roy said during a panel discussion in a session at Mumbrella360 last week. Samsung Ads general manager, Alex Spurzem hosted the session and asked panelists Le Roy and Omnicom's chie...
'Demos are still number one for clients': IAB's Le Roy and Omnicom's CIO