‘It’s not the 80s’ says Nine’s Stephenson on overnights; Netflix will ‘lose money’ with ad model in Australia

“You’d have to be sitting under a rock not to realise that people watch content through an antenna, through a live stream via the internet, and on-demand,” said Nine’s Michael Stephenson at the closing session of Mumbrella360 this week.

On stage alongside Spark Foundry’s CEO, Imogen Hewitt, and Westpac Group’s head of media, Carly Boyle, on the ongoing importance of overnight ratings, Stephenson said: “I just think it’s not the eighties. You’re never going to get rid of overnight television ratings. Of course, it’s the currency by which we trade, but it’s only looking at everything that happens through one lens.”

Hewitt, Stephenson, and Boyle in ‘The Marketing Newlyweds Game’