Poem

Special Group creates Festival of Nonna to celebrate family for Sandhurst Fine Foods

Pitch Watch: Masterpet appoints new roster; Campos goes with digital; Triumph names media agency

Wotif creates content-led campaign in first work from Sydney PR agency, Poem 1

Made By Cow campaign suggests new product is ‘milk at its most natural’ 2

Google Play partners with Elizabeth Rose and R/GA to create interactive music video

Woman camps overnight in tent hanging off building to mark opening of Icebreaker store

Luke Mangan hunts for Australia’s ‘foodie’ to mark Eastern and Oriental Express partnership

Starting an agency will make or break you 15

KFC marketer: Maccas should have been less corporate with Burger King McWhopper plan 6

Who would you not represent? 5

Q&A: Rob Lowe and Matt Holmes on their more ‘human’ PR agency Poem 5

Are we storytelling – or just telling stories? 23

Eleven PR’s Rob Lowe and Magnum’s Matt Holmes launch ‘a more human’ PR agency 13