PR

GOODLINX: Twitter sceptics; Twitter lovers at the AdNews Awards; ‘Blog sphere’ sceptics 8

Host or Clemenger BBDO or BMF is the agency of the year 12

Major Aussie agencies face missing out on Government work 8

DR MUMBO: A bad eggsample; Maths with B&T: Is going to Cannes more important than saving jobs? 6

Photon writes down DBS investment but flags healthy growth for group 3

DR MUMBO: The two Penelopes; Flatplan fails; Magnificent Markson

TODAY’S PAPERS: Secrecy over readership plans; Is Mitchells on the Vodafone list?; Freeview confusion 4

GOODLINX: Goodby’s awards hell; Freeview stumbles; Death and PR; Mia on mag covers

COMMENT: Eight tips to win your agency great trade PR 11

GOODLINX: Why local and online doesn’t go; PRs don’t understand blogs; Ten’s equity debacle 5

GOODLINX: Fairfax’s reader relations; Perth scam ads; Hijacking the Oscars 1

GOODLINX: The downturn is killing planning; The rude Q&A; Why PRs and journos hate each other; Google gets out of radio, Ads are not branded content 1

Award-winning British PR agency Frank opens Aussie outpost 2

Virgin’s Valentine’s Day delivery 8

DR MUMBO: You never know who’s listening

Comms industry responds to bushfires – PRs urged to get involved; Herald Sun’s yellow ribbon appeal; Twitterers to fall silent

DR MUMBO: TV channel’s ad break howler; meet “Heidi” in person; Why are News Ltd ads on a pirate site? 3

AdNews editor Sophocleous quits; agency of the year shortlist revealed 3