PR

EXCLUSIVE: “Despite Naked’s survey, their Witchery campaign was a social media failure” 19

Amstel takes to the streets of Perth for speed theatre

TODAY’S PAPERS: To be green, use blue; it’s all about smaller packaging; PR and company duties

DR MUMBO: Lie To Me (about the ratings) 2

Burson-Marsteller wins Yoplait and Lung Foundation PR accounts

PBL, Austereo and Mitchell among big political donors

Spectrum loses Google PR account to Red Agency 5

DR MUMBO: Breakthough as IAB invents time machine 3

Virgin in the viral spotlight 1

Naked: The numbers prove we were right to do the Witchery jacket hoax 29

Absolut heads poolside for brand activation

Twitter rumours of dramatic Qantas fire in Melbourne prove to be a faulty indicator light 36

Mumbrella to start guest postings 4

Witchery owns up: To Be Honest I’m A Hopeless Romantic, says lying actress 24

Meet the OTHER agency who had the Best Job In The World idea

Mouthwash manufacturers go into PR crisis mode

GOODLINX: Remember the Aussie nonlines; What happened to two guys in a room?;

EXCLUSIVE Tourism Queensland admits: The Reef video was a fake that took in AAP 18