Witchery owns up: To Be Honest I’m A Hopeless Romantic, says lying actress
Witchery has finally come clean on its backfiring man-in-the-jacket stunt, posting a new video this morning, in which the actress claims: “To be honest I’m a hopeless romantic.”
The early reaction on the Youtube site, in which the girl thanks people for coming with her on the ride, have been negative, with people posting messages like:
“Hmmm … there wasn’t exactly much of a ‘ride’. It kind of died before it got started. You’re adorable. It’s just the marketing agency that’s done a terrible job.”
“So, why did I do it? Well to be honest … It was BECAUSE I WAS PAID”
It’s cringeworthy. I’m cringing.
I can’t believe she has the gall to smile smugly at the camera like it is all still supercute and nothing wrong has been done. A hopeless romantic? Bah!
I will never buy Witchery Man products.
When will Naked learn that not all publicity is good publicity. This mea culpa shows no remorse. Vote with your feet men of Australia, shun this jacket.
Could she be any less sincere? Not a hopeless romantic, more like an out-of-work actress. But a good one I’ll give her that to fool the likes of Channel 9’s Today among others. But I kinda have to give it to Naked, everyone’s talking about Witchery Man.
Its up to web users that are sick of this type of manipulative marketing to stand up for it. Boycott Witchery and avoid anything that they sell. Spread mud all over their public image.
Stand up to the so called viral marketing gurus!
I wasn’t fooled, but if she came out in the confession and said..okay listen….we made a mistake…we’re sorry..that’s forgivable…but she came out and said…listen it was hoax, how nice is this jacket. No remorse what so ever.
As any business knows…customers are pretty loyal. For example, say a restaurant tries to scam you… i.e excessive surcharges/bad service etc…you’re not going to go back there. Likewise with this campaign…the consumer will be thinking…they tried to fool/scam me..that’s not good = no sale. In this business environment, every company needs every sale. I can just see the marketing people saying…oh we got heaps of media coverage – but in this case – it’s going to be for all the wrong reasons. It’s like a footy player, saying he got heaps of media coverage, but for all the wrong reasons…i.e alcohol/fighting/assault etc. Not good witchery
Agree with everyone’s sentiments. The video is horrible and so staged. Bringing back memories of the outing of LonelyGirl15. I wonder if they were even aware of that… really shows you what not to do.
It’ll take a long time for Witchery to regain trust in this space. And lastly, men’s clothing from… Witchery? That’s one market extension that I don’t fancy seeing.
What a naughty, shameless piece of muff that Heidi is.
ps. Those jackets are lame, Witchery is lame. What self-respecting male would buy stuff from a store their mum shopped at it the 80s, apart from gaybos.
Have to agree with everyone here, the acting was cringe worthy and the whole thing just smacks of lameless! I wonder how many men this would have actually appealed to anyway?
I made it through 39 seconds. It was tough.
This whole concept is insulting on so many levels i dont know where to start and her acting 2nd time around is just as bad as the first. Still so scripted, still so fake and insulting
‘Lily’ did it because she likes a romantic (but still fictional and deceptive) story. Surely Really lily? just because your a romantic? not because theyre paying you? No apologies just ‘wow check out this jacket, available soon.
Even if a guy did venture into witchery to shop, $365 is too much for even a nice jacket
They (Naked/Witchery) just keep lying to us…..she is NOT an actress!
Oh the humanity.
This was a seriously pathetic and incredibly cynical campaign. besides that, anyone with one ounce of emotional intelligence could work out that it was one big fat lie after watching the video on YouTube. the girl couldn’t act her way out of a paper bag
I’m with jas – where do you start?
Even down to the cutesy ‘warm up’ shots at the start that someone went to to the effort to countdown over the top of to make it look more…what..set-up, contrived? wtf?
Notice Naked has been very defensive about it, they ought to be, it’s just shi*t.
Aren’t “lying” and “actress” a little bit tautological? Surely, all “acting” involves “lying” – that is, pretending to be someone you’re not. It’s a bit like referring to “innocent victims” (as opposed to those who deserve it because they’re guilty).