PR

Burson Marsteller launches digital spin-off PR agency Encoder 3

Old Spice: Best use of social media yet? 116

Media Watch picks an odd target 74

Penelope Holloway and Mandi Bateson join Hill & Knowlton in senior roles 33

A survey a day… 1

Mumbrellacast: Online video production values; Gruen goes political; Happy birthday mX; Budget PR 1

PR agency to offer online press release writing 19

Media Monitors launches new media value measure 32

Young Guns adds PR and design to its quest for talent

Mumbrellacast: Klick Communication’s Kim McKay; Photon’s woes; Triple M & Slash 7

WPP’s Australian numbers continue to lag 13

Res Publica wins Priceline 1

Marketers spring into action as Julia Gillard takes control 13

Lewis PR wins Fonality account

Comms agency Gun creates and markets Pictionaussie – local edition of Pictionary 10

Brands need to understand their customers? No shit, Sherlock 16

Mumbrellacast: Jon Steel on pitching, planning and why he’ll never go to Cannes; What’s the value of a PR party? ; Merrick’s marketing stunt

Agencies get gamers fired up 2