Programmatic

MediaMath to support ads.txt

Pay by the click and only advertise on reputable sites to beat ad fraud, Outbrain founder tells marketers 16

From agency, to ad exchange, to publisher – every link in the programmatic chain is broken 62

‘People don’t hate ads’ – how media companies are creating relevance for marketers 2

Programmatic may be the future, but we live in the present 1

Endlessly debating the transparency of programmatic won’t rebuild trust 6

The programmatic witch hunt is confusing transparency with business 9

Tech startup Oovvuu uses AI to integrate news and video 1

Programmatic doesn’t have to be highway robbery, but it usually is 7

Outbrain acquires programmatic platform Zemanta

Programmatic buying comes to takeover ads 4

‘We as an industry have poisoned programmatic’: Mumbrella360 video

Marketers trust programmatic more than agencies, AMAA survey reveals

Nine hires Grant Bingham as programmatic sales lead

‘Full transparency is necessary’: Spotify’s new recruit Dan Robins on the digital industry’s challenges 3

Ignore the hype – transparency is a non-issue 7

Mediamath launches Curated Market in a bid to overcome programmatic’s brand safety image problem

The programmatic debate is simplistic, naive and just plain wrong 6