Programmatic

Human error is the hidden ghost in the programmatic machine

First price is a terrible move for the programmatic industry 14

How addressable TV lets broadcasters compete with Google and Facebook 4

More traffic doesn’t necessarily mean higher ad revenue 1

Ross Blackam appointed head of Fairfax programmatic trading and partnerships

How does… ads.txt work? 3

Fairfax’s group ad sales director Sandra Scott joins digital creative platform Bonzai 4

Mobile programmatic video platform InMobi acquire AerServ

More than $1m lost in revenue due to domain spoofing, News UK finds

Programmatic outdoor advertising: An essential next step or necessary evil? 1

More eyeballs on more sites does not mean more customers 2

Creating relevant, targeted ads without scaring your consumer | Mumbrella360 video

Record retail slump drags Australian ad spend down 2

MCN to trial SIA addressable TV and programmatic advertising service

The Guardian joins IAB push for publishers to ‘clean up’ programmatic ad chain 1

Self serve programmatic platform Match2One launches in Australia and SE Asia

CMOs remain suspicious of programmatic advertising, warns the latest IAB playbook

Facebook’s absence, the EU’s impact and avoiding self affirmation: NYC’s Programmatic IO 2