Programmatic

Programmatic platform Adform opens an Australian office 9

Has programmatic ad spend hit its peak in Australia? 5

Is the programmatic ecosystem fat, bloated and in need of an efficiency review? 5

The human touch is the real fault in programmatic 1

Rome is burning: How GDPR put programmatic at risk 2

Five signs your media agency is delivering fake performance 7

Are you sure you want to bring programmatic in-house? 7

MediaMath raises $225 million to fund programmatic DSP and DMP expansion

MCN relaunches its programmatic TV advertising service

Adshel claims Australian first with pixel-tracking digital billboards

Google gives users greater control over advertising settings in GDPR push

Programmatic often over promises, but patience is the key to success, say BBC advertising boss

Google launches audio programmatic ads on DoubleClick Bid Manager

Accenture launches programmatic arm to help brands bring buying in-house 21

CUB claims 30% rise in programmatic effectiveness since it was brought in-house 9

Audience360 enters data partnership with AFL 1

Sparro wins innovator prize at Microsoft Bing partner awards

Engage:BDR acquires app advertising platform AdCel