Pure Public Relations

PwC failed to mop up its bat skit crazy PR disaster 

The government’s fear-inducing vaccine ad won’t calm the millions who still don’t have access to a jab

In its latest PR disaster, Harvey Norman has set itself up for failure

How to avoid ‘fake empathy’ by using creativity to solve your customer’s problems

Size isn’t everything, so stop faking the big leagues and embrace being small

Coles’s CMO Lisa Ronson joins industry webinar on creativity

The time for empathetic marketing is now: Here’s how to get it right

In these unprecedented, strange, uncertain times… let’s stop writing cliched, lazy press releases

Isentia’s cybersecurity response is simply not good enough

Ellen’s apology was the perfect example of how not to do crisis comms

Head to Head: Has Scott Morrison’s communication throughout the COVID-19 crisis been up to scratch? 3

When did a PR ‘exclusive’ stop being exclusive? 14

The Gillette controversy could be good for sales – if it holds its nerve 19

Yes, it is too late now to say sorry 5

It’s time to stop reanimating your zombie media campaign 4