The government’s fear-inducing vaccine ad won’t calm the millions who still don’t have access to a jab
A misguided vaccine campaign is just adding fuel to the fire, writes Pure Public Relations founder Phoebe Netto.
The Federal Government has unveiled its latest national campaign to encourage people to get vaccinated. ‘Arm Yourself’ encourages Australians to get their COVID-19 vaccination, with images of people rolling up their sleeves, sporting stickers over their newly-vaccinated arms.
The ad is relatively tame. But then there’s another more confronting ad, which is set to be shown in Sydney tonight. The ad, which features a young woman suffering from an extreme lack of oxygen as a result of the COVID-19 virus, is an incredibly uncomfortable reminder of the life-threatening effects of the virus.
