The time for empathetic marketing is now: Here’s how to get it right
Join Adobe’s Michael Stoddart and Wellcom Worldwide’s Bud Peart for a webinar that will reveal how to bring empathetic marketing to the forefront and unlock new forms of creativity within your business.
The pandemic has restructured our lives, and in doing so, it’s also restructured what and how we buy. COVID-19 has only increased customers’ desire to try new brands and new products, with research showing that 57% of consumers have tried new shopping behaviours during the pandemic.
In order to take advantage of this shift in behaviour, marketers must learn how to create engaging digital experiences that stand out from the crowd. It’s no longer about who can shout the loudest, but who is responding with compassion and empathy.
In a world where customers are willing to buy from your competitors at the drop of a hat, a relentless commitment to customer experience is key. Digital experiences need to be customer-centric, accessible, and memorable.
In order to get there, creative, empathic ideas need to be employed in new and unique ways. It’s a marketers’ job to provide the right experience, in the right place, at the right time, in a way that’s genuinely useful.
Adobe creates game-changing innovations to fuel inspiring and transformative digital experiences. Every great experience starts with creativity.
