Despite planning to "kill off" Louie The Fly from its TV ads, Mortein trademarked the mascot just 43 days before making the announcement, Mumbrella can reveal. However, owner Reckitt Benckiser insists that the reason it did so was because it had just noticed that for the previous half c...
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Mortein: We trademarked Louie The Fly before axing him because we forgot to do it before