social media

The Meltwater Group and Strutta Media Inc join forces 3

How not to use Twitter: lessons from Qantas and Westpac 22

This weekend Woolworths can’t wait to give everyone an opportunity to give them a massive kicking 19

Mumbrella to run social media risk management masterclass 7

Assumptions kill creativity 17

The emperor’s new fragrance: Old Spice’s campaign failure 43

Paul Gilbert to lead OMD’s social media offering

Burson-Marsteller launches youth division that ‘gets digital’ 22

WiTH Collective signs deal with US social media company Shoutlet

Survey: Aussies stop during sex to use social media 19

How Kyle Sandilands was humbled by Twitter 73

How Qantas ignored the social media warning signals 15

Downfall of Qantas 11

Qantas in new social media fail with #QantasLuxury hashtag backlash 52

The Works releases results on Australian Twitter usage 2

Commonwealth Bank’s Time Vault treasure hunt begins

Ferrier’s falling digital street kred 12

Australian Red Cross takes aim at nuclear weapons 4